In a user-centric world
Creating Great Content
Starts With Knowing Your Audience...
We Help You Identify Them & How to Reach Them
Scope
Art Direction Digital, UI & UX Design Brand Identity
Discovery
Art Direction Digital, UI & UX Design Brand Identity
Design
Art Direction Digital, UI & UX Design Brand Identity
Prototype
Art Direction Digital, UI & UX Design Brand Identity
Production
Description of step5
Roll Out
Description of step6
About us and our design process
Too many visual communications project start with the technology, or the design first.
To build great content you have to start first with the audience.
What are they looking for? What design language will speak to them?
Where does the audience's eye naturally look... Where are the sight-lines?
How long will you have the audience's attention?
Then finally, how can you build content and display systems that answer all these
questions while respecting your brand image and style?
Only when you have answered these questions can you move on to the technology,
content design, and data integration decisions.
In short the solution must serve the message, not the other way around!
Scope
Listen
Question
Research
Discovery
Explore
Interpret
Collaborate
Design
Distill
Determine
Refine
Prototype
Mock Ups
Storyboards
Role Play
Production
Advise
Produce
Monitor
Roll Out